The Adwords Black Book is not for the beginner or the faint of heart. Some of the advanced techniques it teaches, might get you banned from an affiliate program. That being said, the $197 was the best money I spent all year. For every dollar I spend on advertising, I earn back at least three. That's a 300% return. I average a net return of over $2,000 a month and I'm running only two campaigns. I haven't gotten around to adding any more yet. The best part, I only spend about two hours a month managing my accounts.

The Black Book does not teach you how the basics of PPC advertising. For that I would recommend the book High Performance Affiliate Marketing by Jeremy Palmer.

What it does teach you is: advanced techniques for using Squeeze Pages, what the Best Converting keywords are, what the Best Bonuses are, how to Get Money Back from your PPC expenses, how to choose the Best Affiliate Programs, how to Become An Insider, and more.

When the book came out early in 2006, everyone thought it would never sell at such a high price. Not only did it sell, it sold out quickly. I'm sorry to say the original book is no longer available, but the good news is the author is releasing on DVD an advanced seminar he taught in October 2006 on his techniques. It contains 13 DVDs with 15 hours of material, plus the author has updated and expanded the original book with new information and techniques. This edition of the Black Book is also limited. Only 250 sets will be initially available and over 80 have already been sold to the previous owners of the Black Book. The price will start at $997, but is expected to increase to $1,197.

Here is preview of The Adwords Black Book video.

What's on the 13 dvds? Here is a listing of the subjects covered on each disc.

1. Introduction to the way of .X.
2. Adwords Basic Advanced; The Key To Keywords
3. Writing Ads that Make Money; Workshop Giblets
4. Affiliate Marketing: Your Way to Industry Domination
5. "How to Get Rich Giving Away Your Products" with Carl Galletti
6. Nasty Tricks; How to Deconstruct Your Buyer's Psychology
7. "Go Try This" With John Reel
8. "The Marshmallow Session"; Biddig Strategy for Maximum Profit
9. Landing Pages Google Loves
10. "Quick Copy Makeovers" with Carl Galletti
11. "The Money Target Session"; Squeezing More Blood: Testing, Tracking and Surveying; "Gateway Magic" with John Reel
12. "How to Get, Or Create Product Fast" with Carl Galletti
13. Killer PPC Tactics "They" Don't Want You to Know

I haven't had a chance to go through all the dvds yet, but I have finished reading the books and have already made changes, based on the new information in the book, to my PPC campaigns and have seen good results. I expect to do even better this year than last year with the new techniques I have learned.

Good luck!