Many people give up too quickly or just waste so much money doing it wrong that they never want to try again. Everyday I read about people who are giving up after running one or two unsuccessful campaigns. I enjoy hearing about people who give up so easily.
Why?
Because I'm winning. I average a 300% return every month. For every dollar I spend on advertising, I clear three dollars. It also means less competition for me. I pay anywhere from $0.03 (three cents) to over $9.00 (nine dollars) a click, and they all profitable.

I owe my success in PPC to two books. The Adwords Black Book and High Performance Affiliate Marketing. These two books were the best investment I made last year. I learned everything from product selection, the best keywords to select, setting up and designing a web page, writing ads that will get clicked on and how to outsmart and dominate the competition.

Read on for my reviews of these two books…

The Adwords Black Book Review

High Performance Affiliate Marketing Review

A reader writes:

Q: Do you really pay $9.00 a click?
A: I do, but not to often. In fact when I first paid that much for a click. I got scared and lowered my bid price, but I started to earn less. So I raised the price back up and my earnings went back up.
Most of the time I don't pay more then $2.50 for a click, but for this campaign I keep my max bid price high to keep out the competition and to maintain the #1 spot.

Here are some samples of my adwords account. This was my spend for December. For a better view, click on the image.

Here is what I've earned so far for one of my accounts since November. For this month, I am doing much better than prevoius months.